Toronto to Tofino:
tours his tunes, one cubic kilometre at a time
— June 21, 2009 — Nissan
distributed 50 cube® vehicles to winners of the ‘hypercube’
contest in three ceremonies held in Toronto, Montreal and Vancouver.
The three month social media campaign inspired hundreds of creative
thinkers across Canada to submit their virtual canvasses for judging.
The judges, Greig Nori, Leanne Pelosi and Dustin Rabin, sought out
“cubist-type people” with creative and “awesome”
qualities. Among the winners was acoustic roots rocker, Dave Borins,
who would stop at nothing to “tour his tunes”.
that’s no hycubole.
“Hypercube Hyperfest” show at Global Village in Toronto,
in addition to his social media outreach via Facebook, Myspace and
Twitter, garnered the judges’ attention. They saw a dedicated
artist who, like the cube®, is anything but ordinary.
releasing his new EP entitled “The Lucky Ones”, Dave was
anxious to share his music with anyone who would listen. His only set
back? No car. Driven, yet carless, Dave saw the ‘hypercube’
contest as an opportunity to mobilize his creativity.
November 2009, Borins will hit the road with fellow musician Jordan
Safer (Urban Preacher) for his first west coast tour aptly named
“Hypercube Tour 2009”. The boys will play 19 stages in 21
days, starting in Toronto, Ontario and ending in Tofino, British
will continue Nissan’s social media campaign with an
interactive blog, where he will post photos and videos from the road.
a list of tour dates, contact information and music, please visit
to the winning canvass:
media inquires: Elana Ziluk – firstname.lastname@example.org